Crypto banking that thinks in four languages.
End-to-end web presence for the Swiss crypto and IBAN platform by GreatIdee AG (Zug). Multi-locale in DE, EN, FR and IT with App Store CTAs as the central conversion path, on top of a regulation-heavy content stack (SO-FIT, upcoming MiCA, AML/KYC). A custom WordPress theme — no page builder — paired with ACF Flexible Content delivers a block library that the client rearranges via drag-and-drop and reuses across pages. Ongoing technical maintenance and iteration since launch in 2024.
Challenge
A multilingual, heavily regulated fintech platform needs content the marketing team owns end-to-end — down to the order of sections on every page. Off-the-shelf page builders like Elementor or Divi cost performance, lock you out of markup control, and produce HTML a team struggles to maintain or migrate later. On top: geo-specific content (country availability, regulatory disclaimers) and four language versions (DE, EN, FR, IT), each covering dozens of pages.
Solution
Custom Underscores-based theme instead of a page builder — full control over markup, CSS, and JS. ACF Flexible Content delivers a block library of 41 reusable section types (hero variants, feature cards, FAQ, banners, country grid, and more) that the client recombines and reorders on any page via drag-and-drop. For dynamic content — supported/non-supported countries, money transfer calculator — custom shortcodes let the marketing team drop interactive widgets into any text block. SCSS build pipeline with Stylelint and RTL support, separate desktop and mobile header templates for clean per-device navigation, multilingual architecture via WordPress gettext.
Today
Launched 2024, ongoing technical maintenance and iteration since. The marketing team builds new landing pages independently from the block library — section order, content, and geo availability are all editable without involving a developer. Even global elements like header navigation, footer links, and social profiles are managed via dedicated ACF Options Pages. Scaled from launch to 30+ pages across 4 languages without restructuring the underlying CMS architecture.
Project
- Client
- Wickie (GreatIdee AG)
- Period
- Since 2024
- Type
- Website · Multilingual · Custom CMS · Maintenance
- Live
- wickie.io/ ↗