Website Performance: Audit & Optimization
Slow websites cost visitors, rankings and revenue. I analyze why your site is slow and fix the causes in code — not with a caching plugin as a band-aid, but with measurable Core Web Vitals results.
Measure first, then optimize
Every performance project starts with an audit: Lighthouse, Core Web Vitals from real user data (CrUX), network waterfall and render analysis. The result is a prioritized list — which measure gains how much, at what effort. Typical findings: oversized images, blocking JavaScript, unused CSS, missing caching, too many plugins and slow server response times.
Fixing the cause
Remediation happens in code and infrastructure: image pipelines with modern formats, code splitting, critical CSS, font strategies, CDN configuration and — on WordPress — decluttering theme and plugins. The goal: stable green scores for LCP, CLS and INP, documented before and after.
Typical work
Performance audit
Full assessment with Lighthouse, CrUX data and a prioritized action list.
Core Web Vitals
LCP, CLS and INP stable in the green — documented and verifiable.
WordPress tuning
Theme and plugin diet, caching strategy, database optimization.
Asset optimization
Images, fonts and JavaScript bundles reduced to what is needed.
Common questions
Isn't a caching plugin enough?
Caching speeds up delivery but fixes no structural problems — a 4 MB hero image is still 4 MB when cached. Sustainable performance is built at the source: assets, render path, code quality. Caching is the cherry on top afterwards.