Technical SEO & Analytics
The best website is worthless if Google cannot understand it — and marketing decisions are worthless without reliable data. I handle technical SEO, structured data and a tracking setup that measures what matters, GDPR-compliantly.
Technical SEO: the foundation
Crawlability, indexing, clean information architecture, meta data, hreflang for multilingual sites, structured data for rich results: these are levers I implement directly in code as a developer — instead of handing a recommendations list to an agency. Core Web Vitals are part of it, because page speed is a ranking factor.
Analytics without privacy risk
Tracking needs a proper consent solution and a configuration that only measures what you actually need: inquiries, purchases, relevant click paths. I set up Google Analytics 4 with Search Console, define key events for your conversion goals and build dashboards that enable decisions instead of producing numbers graveyards.
Typical work
SEO audit
Technical assessment: indexing, structure, meta data, load time — with a prioritized action list.
Structured data
Schema.org markup for rich results: products, FAQs, articles, local businesses.
GA4 & consent
GDPR-compliant tracking setup with cookie banner and key events.
Search Console
Setup, monitoring and turning the data into concrete action.
Common questions
Do you write SEO copy too?
My focus is technical SEO and content structure — making sure good content can rank optimally. I advise on structure and keyword targeting; pure copywriting I leave to specialists.